Successful development firm and interactive network collaborate for a unique and in-depth look at Microsoft’s latest offerings to the design and development community
New York – March 6, 2008 – Custom software design and development firm Lab49 has partnered with the new media network Zoom in Online for joint coverage of the Microsoft MIX 08 conference taking place in Las Vegas this week. MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web.
Daniel Chait, Managing Director and Founding Partner of Lab49 is providing guest commentary of the event’s major announcements and keynote sessions on Zoom in Online’s Web & Interactive Channel. Chait will also host Zoom in Online’s popular podcast series ‘Technology Today’, conducting interviews with Microsoft development insiders and the nation’s leading technology thinkers including Guy Kawasaki, Managing Director of Garage Technology Ventures and Robert Scoble, VP of Media Development at Podtech.net.
“The media landscape is changing so rapidly and so dramatically it’s absolutely vital to maintain relationships with leading figures in each respective community” said Mike Raffensperger, Managing Editor of Zoom in Online. “Lab49 is without question one of those figures, and we’re thrilled to help bring their exhaustive knowledge of the design and development world to an audience of professionals, aspirants and enthusiasts.”
”Many of the advanced applications we develop for clients in financial services leverage leading edge user interface and server-side technologies, including many from Microsoft”, said Ross Hamilton, Director of Client Engagements of Lab49. “We are excited to be working with Zoom in Online at Mix08 to bring the latest news, insights and interviews with technical luminaries to the technical community.”
Photography of the event, real time commentary on keynote sessions and all of Zoom in Online’s MIX coverage will be published on the company’s Web & Interactive Channel. Interviews with technological thought-leaders and Microsoft insiders will be published through Zoom in Online’s ‘Technology Today’ program, available on iTunes. Additionally, further technical insights on Microsoft’s latest technologies can be followed on Lab49’s website and blog at www.lab49.com and blog.lab49.com respectively.
Note to editors:
For more information please contact:
Zoom in Online
Greg Bramman, Director of Marketing
gb@magnetmediafilms.com
646-486-7109 x128
Lab49
Sheryl Lee
Sheryl.Lee@metia.com
917 320 6462
About Lab49: Founded in 2002, with offices in New York and London, Lab49 builds advanced technology applications for the financial services industry. We believe in small, expert engineering teams, working in close consultation with its customers. We have an excellent track record of successful project delivery in demanding environments. Lab49's agile, iterative methodology combines frequent delivery with fine-grained reporting, giving our clients a tremendous amount of control and visibility while allowing our teams to focus on delivering innovative and transformative solutions to clients.
About Zoom in Online: Zoom in Online is the thinking person’s guide to entertainment. The site offers daily coverage of the latest happenings in culture, entertainment and technology through regularly published videos, podcasts and blogs. Offering four channels of coverage, Zoom in Online is a resource of discovery for anyone interested in Film & Video, Music & Audio, Photography & Design or Web & Interactive. To watch, read and hear more visit us at www.zoom-in.com
