New York, NY, June 16, 2009 - Lab49 Inc (www.lab49.com), a technology consulting firm that builds advanced solutions for the financial services industry, will be participating in the 2009 SIFMA Technology Management Conference & Exhibit.

Lab49 will be showcasing various innovative financial applications including a Silverlight Trading framework and a WPF- and HPC-based Computational Finance solution. See http://www.microsoft.com/industry/financialservices/capitalmarkets/event...

UPDATE: Coverage of Lab49's WFS Innovation Award is here.

Nominated by Microsoft’s Capital Markets Industry Solutions Group, Lab49 will also receive a Windows in Financial Services Innovation Award for its innovative work done in building advanced applications in the front office of capital markets firms. Commenting on the award, Microsoft’s Craig Saint-Amour, director, U.S. capital markets industry solutions director, said “Lab49 has always been at the vanguard in the industry of adoption of the latest Microsoft technologies, and this award reflects the depth of expertise Lab49 brings to bear on many of the cutting-edge applications within the top institutions.” The award will be presented during the Windows in Financial Services Innovation Awards Ceremony on Tuesday, June 23rd, in the fourth floor East Suite.

In addition, Lab49 will be present in Aleri’s booth #2511, where they will be demonstrating a next-generation Market Liquidity Analysis (MLA) solution developed by both companies. The MLA framework allows trading organizations to visualize transparency, liquidity and latency across many markets in real-time.

Throughout the show, executives will offer insight on a number of technologies and solutions to help financial firms reduce operating costs, increase flexibility and take advantage of market opportunities despite the tough economic climate.

WHY:
With fallout from recent financial turmoil and increased regulatory pressures, investment firms have been thrust into new lines of business, sometimes with little experience or expertise. Facing enormous pressure from the business side, IT must work through the chaos, handle sudden and far-reaching dislocation and capitalize on new unique set of challenges. To help manage priorities, firms are implementing dedicated issue tracking systems, document management, data warehouse and reporting capabilities to improve business process efficiencies and minimize downside. By bringing to bear a proven architecture for managing risk and providing clarity during times of great change, firms can adapt and respond with precision and decisiveness.

WHO:

• Luke Flemmer, Managing Director, Lab49. Luke works with a number of Lab49's existing clients overseeing engagements and advising them on technology direction. Luke also devotes time to introducing new clients to Lab49's services, and developing the capabilities of the firm. Recently, Luke commented on Amazon's elastic compute cloud and virtualization, which can be found at http://www.lab49.com/insidethelab/articles .
• Ross Hamilton, Director, Lab49. Ross is responsible for overseeing and managing the successful delivery of client and partner projects and providing guidance to client and Lab49 project teams alike. He is also responsible for the management of technology partnerships and Lab49's marketing program. Recently, Ross wrote about the challenges of building automated trading systems, which can be found at http://www.lab49.com/insidethelab/articles#FlyingByWire
• Marc Jacobs, Director, Lab49. Marc is responsible for the successful delivery of client projects in the New York area as well as shaping Lab49's technology leadership message. Marc is also an expert in high performance computing.

WHEN:
Tuesday, June 23 - Thursday, June 25, 2009
The WFS Innovation Awards are being held on Tuesday, June 23rd between 6:00pm – 8:00pm.

WHERE:
29th Annual Securities Industry and Financial Markets Association (SIFMA) Technology Management Conference
Hilton New York
1335 Avenue of the Americas (between West 53rd & 54th Street)
New York, New York 10019

Lab49 will have presence at:
- Aleri’s booth #2511, Wednesday 24th June, 1-3pm.
- Microsoft’s 4th floor East Suite

MEDIA CONTACT:
Lab49 is available for media briefings at SIFMA. Please contact Sheryl Lee at +1 917 320 6462 or sheryl.lee@metia.com for more information or to schedule a meeting.

ABOUT:
Founded in 2002, with offices in New York and London, Lab49 is a technology consulting firm that builds advanced solutions for the financial services industry. Lab49 serves leading global investments banks, hedge funds and mortgage institutions and has completed custom software engagements in equities, fixed income, foreign exchange, portfolio management, and real-time risk information delivery systems. Visit http://www.lab49.com/ and http://blog.lab49.com/.