Client Type
Leading European investment bank.
Business Context
Responding to their customers’ changing expectations of banks’ trading desks, UBS sought to launch a new single-point-of-use trading platform, with Lab49’s support.
Outcome
The UBS Neo platform offers seamless access to a breadth of asset classes and regions and has become a central part of UBS’s customer proposition.
One-stop trading shops becoming the industry norm
Clients of modern global investment banks have an established expectation that trading desks will offer a unified digital experience, encompassing all asset classes as well as a broad range of pre-trade and post-trade services. Providing a single touchpoint for the whole spectrum of services has become an effective prerequisite for growing a bank’s franchise in trade execution.
Creating a new platform with user experience at its heart
UBS launched its Neo platform to act as an intuitive gateway to all its products and services and identified Lab49 to build this truly cross-asset banking platform. We were engaged because of our expertise in advanced web technologies and our track record and proven experience of complex enterprise programs with demanding timelines. Our team analyzed business processes and designed a cohesive user interface optimized for trading functionality.
From cross-asset concept to core product
The resulting UBS Neo platform delivers a seamless trading experience across asset classes (including equities, FX, derivatives, and fixed income), sectors, products, and regions. The platform allows users to implement strategy, execute trades, and manage performance with increased accuracy and efficiency and has come to constitute a central part of UBS’s service offering.
Services
Technology
Our full-stack software development capabilities allow us to get new systems right at the first time of asking.
Focus areas
Product design and innovation
As technological advancement accelerates, there is growing pressure to bring new products to market quickly.